When you decide on marketing your brand, you’re immediately pulled in multiple directions. You almost have too many options when it comes to how you choose to spend your time and money on marketing. Should you go with Facebook advertising? Google Ads? Old school methods of newspaper or billboard advertising?
Email is probably not the first option that springs to mind. Even in the digital world emails are often seen as outdated or ‘old school’. Perhaps this is why so much opportunity lies in email marketing. Not only is it very cost-effective and low-risk, but it doesn’t have to be time-consuming.
Did you know that 91 percent of adults in the USA like to receive promotional emails from brands that they already do business with (according to MarketingSherpa)? Or that emails are almost 40 times more effective than Facebook and Twitter combined when it comes to acquiring new customers (McKinsey)?
Here are five benefits to email marketing.
1. Improve communications
Emails are a great way of communicating with your customers (and potential new customers) directly. It’s not a shot-in-the-dark or a broadcast message you are hoping that a large portion of your followers hears. If you have a customer’s email address you know that they have offered it up and that they will receive your message. While there isn’t a guarantee they will read the entire email, there is a guarantee that they will ‘hear’ you.
2. Build your brand
Communication such as emailers is a great way of building brand awareness. You will ensure that your brand remains top-of-mind for all those who subscribe to your emailers. It also gives the impression that you are a company that is busy, thriving and on top of your game.
3. Strengthen relationships
A relationship cannot thrive without communication. And effective relationships involve two-way communication. Emailers are your way of talking directly to your customers and reminding them of the ways that they can ‘talk’ back. This is how good business-to-consumer relationships are formed.
4. Boost sales
Chances are high that your email list includes a large number of customers who have previously paid for your product or service. There is a likelihood that they would do so again. Emailers with promotions and product offerings are a great reminder to your customers, that they can purchase your products again. With direct links to online sales and checkouts, you could easily boost sales.
5. Reach a larger audience
The problem with social media audiences is that you can’t be guaranteed that your Facebook audience is the same as your Instagram audience (spoiler alert – they’re not). And you can’t easily reach all of your customers on one platform. However, everyone has an email address and whether they access this on mobile, laptop or PC, you can reach the largest portion of your audience using emails.
Why not contact The Media Crowd today and make sure that your email marketing is on point?