Social media has become so intertwined with a business’ brand and identity that it can make or break the marketing success of your company. Creating content for these digital platforms can be daunting, particularly if you are new to the ever-changing world of digital marketing. But it doesn’t need to be. If you have a good business, service or product, the content is already there. And creating or curating it can be simple.

Here are five tools that could help you on your way.

1. Grammarly
Whether you are creating beautiful and informative reading material in the form of a blog, or you are only writing short, punchy text for Facebook posts, Grammarly will be your best friend. No matter how incredible the image or video you post may be, poor grammar will immediately take your post from world-class to amateurish. Install the free tool today!

2. Canva
This is one of the most popular content creating tools worldwide. Canva will make you feel like a professional designer. Whether you’re designing a content calendar or adding some design flair to an Instagram post or story, Canva will be your best friend. It’s never been easier.

3. Unsplash
You don’t always have the image you’re looking for or the equipment to capture the type of image you’re looking for. Stock images can cost you an absolute fortune and if you’re creating your own content, chances are high that you don’t have the budget needed for this. Unsplash offers an abundance of free stock imagery. It’s almost too good to be true.

4. Hootsuite
Facebook Creator Studio is free and so is Tweetdeck, but Hootsuite is an easy way to schedule and track the posts you are creating for both platforms. You can also add multiple accounts to your dashboard.

5. Lumen5
Video is the king of the content world and you simply have to add this to your content plan. A great way of doing this if you have no footage available and no camera equipment or editing software is to use Lumen5. It’s simple to use, free and you’ll have audiences engaging with your video content in no time.

Contact The Media Crowd today and we’ll help you plan and execute your digital marketing strategy and help you grow your business.